INTERNATIONAL PARTNERSHIP AND THE STRENGTHENNING OF MARKETING IN MULTINATIONAL COMPANIES: IMPACT STUDY OF A SAMPLE OF AFRICAN COMPANIES
Marketing partnership, also called Cooperative marketing is a collaborative and strategic effort between two or more companies or organizations to jointly promote their products, services, or brands. In a marketing partnership, each company contributes its unique stre...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CHAKOR Abdellatif
2023-01-01
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| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/RIMMS/article/view/39265/20314 |