Systematic approach to MIS model creation
In this paper-work, by application of basic principles of general theory of system (systematic approach), we have formulated a model of marketing information system. Bases for research were basic characteristics of systematic approach and marketing system. Informational base for management of market...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2004-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2004/0354-34710402093M.pdf |