Leading Logistics Firms’ Re-Engineering through the Optimization of the Customer’s Social Media and Website Activity
To acquire competitive differentiation nowadays, logistics businesses must adopt novel strategies. Logistics companies have to consider whether redesigning their marketing plan based on client social media activity and website activity might increase the effectiveness of their digital marketing stra...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-05-01
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| Series: | Electronics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-9292/12/11/2443 |