The Language of Appraisal in British Advertisements: The Construal of Attitudinal Judgement
The article explores the occurrence and frequency of use of attitudinal judgement in British advertisement texts. Judgement, as one of the main attitudinal categories in the discourse-semantic appraisal model (Martin and White 2005), is concerned with the evaluation of human character and behaviour....
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| Format: | Article |
| Language: | English |
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University of Ljubljana Press (Založba Univerze v Ljubljani)
2016-12-01
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| Series: | ELOPE |
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| Online Access: | https://journals.uni-lj.si/elope/article/view/6347 |