The Language of Appraisal in British Advertisements: The Construal of Attitudinal Judgement

The Language of Appraisal in British Advertisements: The Construal of Attitudinal Judgement

The article explores the occurrence and frequency of use of attitudinal judgement in British advertisement texts. Judgement, as one of the main attitudinal categories in the discourse-semantic appraisal model (Martin and White 2005), is concerned with the evaluation of human character and behaviour....

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Bibliographic Details
Main Author:	Agata Križan
Format:	Article
Language:	English
Published:	University of Ljubljana Press (Založba Univerze v Ljubljani) 2016-12-01
Series:	ELOPE
Subjects:	advertisements interpersonal meaning appraisal judgement capability propriety
Online Access:	https://journals.uni-lj.si/elope/article/view/6347

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