CONCEPTION OF COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES IN A COMPANY

CONCEPTION OF COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES IN A COMPANY

The article deals with an idea of complex economic analysis of marketing activities in a company. The article brings forward principles of economic analysis, determines the aim, subject and object of the analysis. Issues of economic analysis of marketing expenses, marketing results and marketing pro...

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Bibliographic Details
Main Authors: V. P. Semenov, A. G. Budrin, M. M. Zonis, A. V. Soldatova
Format: Article
Language:English
Published: Saint Petersburg Electrotechnical University 2016-04-01
Series:Дискурс
Subjects:
маркетинговая деятельность
комплексный экономический анализ
затраты на маркетинговую деятельность
результаты маркетинговой деятельности
принципы анализа
Online Access:https://discourse.elpub.ru/jour/article/view/22

Internet

https://discourse.elpub.ru/jour/article/view/22

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