Sales Mode Selection Strategic Analysis for Manufacturers on E-Commerce Platforms under Multi-Channel Competition
This paper considers a sales mode selection problem between resale and agency modes on e-commerce platforms for a manufacturer with traditional retail channel, direct selling channel, and e-commerce platform channel. By considering the factors price competition, market shares, and commission rate, w...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-11-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/10/6/234 |