BRAND MESSAGE VS BRAND PERCEPTION
Purpose: In today’s fast moving business world, where information has become readily available and consumers have become socially aware, brands have had to regularly keep themselves updated and relevant to the consumers to be able to remain competitive. Brands often claim certain attributes as t...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
BMER Consultancy
2021-01-01
|
| Series: | Reviews of Management Sciences |
| Online Access: | https://rmsjournal.com/index.php/admin/article/view/53 |