EFEITOS DO CONTROLE NAS INTENÇÕES COMPORTAMENTAIS DOS CONSUMIDORES INSATISFEITOS

EFEITOS DO CONTROLE NAS INTENÇÕES COMPORTAMENTAIS DOS CONSUMIDORES INSATISFEITOS

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Control has been cited as an essential element for developing satisfactory interpersonal relationships, positively related to satisfaction and to emotional and behavioral responses in consumer behavior. This work investigates the impact of behavioral, cognitive and decisional controls, represented b...

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Bibliographic Details
Main Authors: Renaud Lunardo, Natália Araujo Pacheco, Cristiane Pizzutti dos Santos
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2012-09-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Control
co-production
information
refund
dissatisfaction
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-75902012000500002.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-75902012000500002.pdf

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