BRAND IMPACT ON THE COMPANY’S FINANCIAL PERFORMANCE
There has been a major change in the company’s assets structure after the year 2000, which is reflected in the massive decline of fixed assets participation and the increase in the intangible assets participation. This change was not appropriately accompanied by accounting standards and princip...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad
2016-01-01
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| Series: | Journal of Process Management and New Technologies |
| Subjects: | |
| Online Access: | http://www.japmnt.com/images/Volume%204/Issue%201/1-brand%20impact%20on%20the%20companys%20financial%20%20performance.pdf |