BRAND IMPACT ON THE COMPANY’S FINANCIAL PERFORMANCE
There has been a major change in the company’s assets structure after the year 2000, which is reflected in the massive decline of fixed assets participation and the increase in the intangible assets participation. This change was not appropriately accompanied by accounting standards and princip...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad
2016-01-01
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| Series: | Journal of Process Management and New Technologies |
| Subjects: | |
| Online Access: | http://www.japmnt.com/images/Volume%204/Issue%201/1-brand%20impact%20on%20the%20companys%20financial%20%20performance.pdf |
| _version_ | 1818284728718983168 |
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| author | Jugoslav Aničić Aleksandar Majstorović Vesna Petrović Dušan Aničić |
| author_facet | Jugoslav Aničić Aleksandar Majstorović Vesna Petrović Dušan Aničić |
| author_sort | Jugoslav Aničić |
| collection | DOAJ |
| description | There has been a major change in the
company’s assets structure after the year 2000, which
is reflected in the massive decline of fixed assets
participation and the increase in the intangible assets
participation. This change was not appropriately
accompanied by accounting standards and principles
that are still adjusted to the capital assets value.
Hence the accounting value of the many companies’
assets is far from its market value, which is
negatively reflected on rendering business and
investment decisions, and, ultimately, on the business
activity results. Special attention is devoted to
branding products and services in the contemporary
businesses, as a model for long-term competitive
market advantage acquisition and business and
financial performances improvement. |
| first_indexed | 2024-12-13T00:57:25Z |
| format | Article |
| id | doaj.art-af4ae2e0d9654ef899b22a020875da8d |
| institution | Directory Open Access Journal |
| issn | 2334-735X 2334-7449 |
| language | English |
| last_indexed | 2024-12-13T00:57:25Z |
| publishDate | 2016-01-01 |
| publisher | Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad |
| record_format | Article |
| series | Journal of Process Management and New Technologies |
| spelling | doaj.art-af4ae2e0d9654ef899b22a020875da8d2022-12-22T00:04:46ZengFaculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi SadJournal of Process Management and New Technologies2334-735X2334-74492016-01-01411910.5937/JPMNT1601001ABRAND IMPACT ON THE COMPANY’S FINANCIAL PERFORMANCE Jugoslav Aničić0Aleksandar Majstorović1Vesna PetrovićDušan Aničić2'Union-Nikola Tesla University', Faculty of Entrepreneurial Business, Belgrade, Serbia“Union-Nikola Tesla University”, Faculty for Real Estate Management, Belgrade, SerbiaDSN Consalting, Belgrade, SerbiaThere has been a major change in the company’s assets structure after the year 2000, which is reflected in the massive decline of fixed assets participation and the increase in the intangible assets participation. This change was not appropriately accompanied by accounting standards and principles that are still adjusted to the capital assets value. Hence the accounting value of the many companies’ assets is far from its market value, which is negatively reflected on rendering business and investment decisions, and, ultimately, on the business activity results. Special attention is devoted to branding products and services in the contemporary businesses, as a model for long-term competitive market advantage acquisition and business and financial performances improvement.http://www.japmnt.com/images/Volume%204/Issue%201/1-brand%20impact%20on%20the%20companys%20financial%20%20performance.pdfintangible assetsbrandfinancial performancesbusiness |
| spellingShingle | Jugoslav Aničić Aleksandar Majstorović Vesna Petrović Dušan Aničić BRAND IMPACT ON THE COMPANY’S FINANCIAL PERFORMANCE Journal of Process Management and New Technologies intangible assets brand financial performances business |
| title | BRAND IMPACT ON THE COMPANY’S FINANCIAL PERFORMANCE |
| title_full | BRAND IMPACT ON THE COMPANY’S FINANCIAL PERFORMANCE |
| title_fullStr | BRAND IMPACT ON THE COMPANY’S FINANCIAL PERFORMANCE |
| title_full_unstemmed | BRAND IMPACT ON THE COMPANY’S FINANCIAL PERFORMANCE |
| title_short | BRAND IMPACT ON THE COMPANY’S FINANCIAL PERFORMANCE |
| title_sort | brand impact on the company s financial performance |
| topic | intangible assets brand financial performances business |
| url | http://www.japmnt.com/images/Volume%204/Issue%201/1-brand%20impact%20on%20the%20companys%20financial%20%20performance.pdf |
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