Understanding the Consumer Dynamics of AI in North Macedonian E-Business

This study investigates the dynamics of Artificial Intelligence (AI) in e-business, particularly from the perspective of consumers in North Macedonia. The research aims to identify and evaluate the benefits and challenges of AI integration in e-business, explore the ethical concerns related to AI de...

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Bibliographic Details
Main Authors: Josimovski Saso, Ivanovska Lidija Pulevska, Dodevski Darko
Format: Article
Language:English
Published: Sciendo 2023-12-01
Series:Economics and Culture
Subjects:
Online Access:https://doi.org/10.2478/jec-2023-0016