Understanding the Consumer Dynamics of AI in North Macedonian E-Business
This study investigates the dynamics of Artificial Intelligence (AI) in e-business, particularly from the perspective of consumers in North Macedonia. The research aims to identify and evaluate the benefits and challenges of AI integration in e-business, explore the ethical concerns related to AI de...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-12-01
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| Series: | Economics and Culture |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jec-2023-0016 |
| _version_ | 1797375883535712256 |
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| author | Josimovski Saso Ivanovska Lidija Pulevska Dodevski Darko |
| author_facet | Josimovski Saso Ivanovska Lidija Pulevska Dodevski Darko |
| author_sort | Josimovski Saso |
| collection | DOAJ |
| description | This study investigates the dynamics of Artificial Intelligence (AI) in e-business, particularly from the perspective of consumers in North Macedonia. The research aims to identify and evaluate the benefits and challenges of AI integration in e-business, explore the ethical concerns related to AI decision-making, and understand the impact of AI on consumer behaviour and preferences. |
| first_indexed | 2024-03-08T19:30:40Z |
| format | Article |
| id | doaj.art-af563481e5634931b0993a6b7287f461 |
| institution | Directory Open Access Journal |
| issn | 2256-0173 |
| language | English |
| last_indexed | 2024-03-08T19:30:40Z |
| publishDate | 2023-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Economics and Culture |
| spelling | doaj.art-af563481e5634931b0993a6b7287f4612023-12-26T07:42:38ZengSciendoEconomics and Culture2256-01732023-12-01202647510.2478/jec-2023-0016Understanding the Consumer Dynamics of AI in North Macedonian E-BusinessJosimovski Saso0Ivanovska Lidija Pulevska1Dodevski Darko21Ss. Cyril and Methodius University in Skopje, Macedonia2Ss. Cyril and Methodius University in Skopje3Ss. Cyril and Methodius University in SkopjeThis study investigates the dynamics of Artificial Intelligence (AI) in e-business, particularly from the perspective of consumers in North Macedonia. The research aims to identify and evaluate the benefits and challenges of AI integration in e-business, explore the ethical concerns related to AI decision-making, and understand the impact of AI on consumer behaviour and preferences.https://doi.org/10.2478/jec-2023-0016artificial intelligencee-businessconsumer behaviourethical implicationsnorth macedoniam21 |
| spellingShingle | Josimovski Saso Ivanovska Lidija Pulevska Dodevski Darko Understanding the Consumer Dynamics of AI in North Macedonian E-Business Economics and Culture artificial intelligence e-business consumer behaviour ethical implications north macedonia m21 |
| title | Understanding the Consumer Dynamics of AI in North Macedonian E-Business |
| title_full | Understanding the Consumer Dynamics of AI in North Macedonian E-Business |
| title_fullStr | Understanding the Consumer Dynamics of AI in North Macedonian E-Business |
| title_full_unstemmed | Understanding the Consumer Dynamics of AI in North Macedonian E-Business |
| title_short | Understanding the Consumer Dynamics of AI in North Macedonian E-Business |
| title_sort | understanding the consumer dynamics of ai in north macedonian e business |
| topic | artificial intelligence e-business consumer behaviour ethical implications north macedonia m21 |
| url | https://doi.org/10.2478/jec-2023-0016 |
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