The impact of strategic marketing elements on the customer relationship programme for a regional tourism organisation
The article focuses on the impact of strategic marketing elements on the customer relationship program of the Tshwane Tourism Association (TTA) in South Africa. Adopting a quantitative approach, random sampling was implemented in collecting data from twenty tourism and marketing experts from ten uni...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2022-11-01
|
| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2022/11/RMR18_2_141-149.pdf |