The Use of Social Media among First-Year Student Groups: A Uses and Gratifications Perspective

The purpose of the study was to explore the uses and gratification of social media among first-year student groups at a satellite campus of a public university in Ghana. The study employed a descriptive survey design. The study involved all 1061 first-year university students in six academic departm...

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Bibliographic Details
Main Authors: Christopher M. Owusu-Ansah, Beatrice Arthur, Franklina Adjoa Yebowaah, Kwabena Amoako
Format: Article
Language:English
Published: Research Institute for Knowledge Content Development & Technology 2021-12-01
Series:International Journal of Knowledge Content Development and Technology
Subjects:
Online Access:http://www.ijkcdt.net/xml/31199/31199.pdf