Mediating role of trust and privacy concerns between web assurance mechanism and purchase intention of online products
Trust and privacy concerns are the rudimentary pillars of all the crucial online transactions. Web assurance mechanisms such as secure payment gateways, trust seals, and data protection measures, are designed to build credibility between consumers and online businesses. This research study attempts...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S277250302400063X |