Satisfaction and loyalty in musical festivals. Study based on the level of jazz musical knowledge
The main objective of this research is the segmentation, based on the musical knowledge of the different genres of Jazz, to the Jazz QurtubaJazz Festival of Córdoba (Spain). Likewise, the motivations, satisfaction and loyalty of festival attendees are analysed, verifying the existence or not of stat...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2021-01-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2021&vol=21&num=1&o=10 |