The Influence of SNS Majority Users

The purpose of this study is to analyze and clarify the mechanism of the majority of other’s influence in social media. The majority of others who don’t actively participate by posting in social media sites may express their attitudes and influence by Liking and Sharing contents. This study applies...

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Bibliographic Details
Main Author: Ayako Matsui
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2021-01-01
Series:Maketingu Janaru
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/marketing/40/3/40_2021.008/_html/-char/en