A pricing optimization modelling for assisted decision making in telecommunication product-service bundling

A pricing optimization modelling for assisted decision making in telecommunication product-service bundling

Product service bundle (PSB) is a marketing strategy that offers attractive product-service packages with competitive pricing to ensure sustained profitability. However, designing suitable pricing for PSB is a non-trivial task that involves complex decision-making. This paper explores the significan...

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Bibliographic Details
Main Authors: Anies Faziehan Zakaria, Soon Chong Johnson Lim, Muhammad Aamir
Format: Article
Language:English
Published: Elsevier 2024-04-01
Series:International Journal of Information Management Data Insights
Subjects:
PSB
Product service bundle
Bundle pricing
Pricing decision
Service design
Online Access:http://www.sciencedirect.com/science/article/pii/S2667096824000016

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http://www.sciencedirect.com/science/article/pii/S2667096824000016

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