The effect of online service quality and consumers’ motivation on willingness to participate in co-creation activities
This study examines factors that encourage consumers to participate in co-creation activities. There are two factors that have been tested concerning their roles in determining the willingness of consumers to participate in co-creation activities. The first factor comprise the system and techonolog...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2019-12-01
|
| Series: | Jurnal Siasat Bisnis |
| Subjects: | |
| Online Access: | http://journal.uii.ac.id/JSB/article/view/12789 |