Prediction of Bank Customers’ Partial Churn Using State Chain Model
Banks are endeavoring to gain more funds in a highly competitive environment. Given the higher costs of attracting new customers than retaining existing ones, most banks focus on maintaining their existing customers. Therefore, it is quite important for the banks to predict the customer churn in adv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-08-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_10230_9ee03f1cbdf72da99325e31685f84b10.pdf |