Marketing and entrepreneurial success in emerging markets: the nexus

Marketing and entrepreneurial success in emerging markets: the nexus

Purpose - This paper aims to examine the interconnection between marketing and entrepreneurship among small and medium scale enterprises in emerging markets. Design/methodology/approach - Quantitative data were obtained from 113 micro, small and medium scale enterprises (SME) into services, manufact...

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Bibliographic Details
Main Authors: Robert Kwame Dzogbenuku, Solomon Abekah Keelson
Format: Article
Language:English
Published: Emerald Publishing 2019-09-01
Series:Asia Pacific Journal of Innovation and Entrepreneurship
Subjects:
entrepreneurship
ghana
marketing orientation
emerging markets
entrepreneurial success
Online Access:https://www.emerald.com/insight/content/doi/10.1108/APJIE-12-2018-0072/full/pdf?title=marketing-and-entrepreneurial-success-in-emerging-markets-the-nexus

Internet

https://www.emerald.com/insight/content/doi/10.1108/APJIE-12-2018-0072/full/pdf?title=marketing-and-entrepreneurial-success-in-emerging-markets-the-nexus

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