The Position of Marketing in a Contemporary Organization — Character of Changes
Knowledge from the area of marketing is evolving and what reflects this evolution are new marketing concepts formed in response to the challenges arising from the environment of companies. The main problem discussed in this article is the assessment of the character and scope of the changes in the r...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-03-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.15.01.2015.01 |