Creating the model for the implementation of marketing attributes which determine domestic enterprises competitiveness

Global market and establishing new competitive relations require a new approach to business organization management, both in the conceptional and organizational sense. Modern organizations that are actively and continually applying modern management methods and techniques have significantly better c...

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Bibliographic Details
Main Authors: Bešić Snežana, Bešić Cariša
Format: Article
Language:English
Published: University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin 2018-01-01
Series:Journal of Engineering Management and Competitiveness
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2334-9638/2018/2334-96381802102B.pdf