ABOUT THE IMPORTANCE AND BENEFITS OF EVENT MARKETING

In today's environment, where consumers have a wide range of information available to them, it is important for companies to use more effective and flexible approaches to the market. Modern information technology helps the marketer to be closer to the buyer than in the past and to understand t...

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Bibliographic Details
Main Author: Maia Seturi
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2023-12-01
Series:Green, Blue and Digital Economy Journal
Subjects:
Online Access:http://baltijapublishing.lv/index.php/gbdej/article/view/2233