ANÁLISIS EXPLORATORIO DE LA FIDELIDAD Y LOS PRINCIPALES CONCEPTOS RELACIONADOS EN TURISMO: EL CASO DE IXTAPA/ZIHUATANEJO-MÉXICO
This article analyzes the Loyalty to a beach resort and its relationship with the variables: Service quality, Perceived value, Satisfaction and Overall image. From relationship marketing from the perspective of current demand, the results of the study is that faithfulness to American tourists as Ixt...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Facultad de Ciencias Sociales y Jurídicas, Universidad de Jaén
2014-01-01
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| Series: | Revista de Estudios Empresariales. Segunda Época |
| Subjects: | |
| Online Access: | http://revistaselectronicas.ujaen.es/index.php/REE/article/view/911/1201 |