ANÁLISIS EXPLORATORIO DE LA FIDELIDAD Y LOS PRINCIPALES CONCEPTOS RELACIONADOS EN TURISMO: EL CASO DE IXTAPA/ZIHUATANEJO-MÉXICO

ANÁLISIS EXPLORATORIO DE LA FIDELIDAD Y LOS PRINCIPALES CONCEPTOS RELACIONADOS EN TURISMO: EL CASO DE IXTAPA/ZIHUATANEJO-MÉXICO

This article analyzes the Loyalty to a beach resort and its relationship with the variables: Service quality, Perceived value, Satisfaction and Overall image. From relationship marketing from the perspective of current demand, the results of the study is that faithfulness to American tourists as Ixt...

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Bibliographic Details
Main Authors:	María Magdalena Solís Radilla, Lucio Hernández Lobato, Miguel Ángel Moliner Tena, Javier Sánchez García
Format:	Article
Language:	English
Published:	Facultad de Ciencias Sociales y Jurídicas, Universidad de Jaén 2014-01-01
Series:	Revista de Estudios Empresariales. Segunda Época
Subjects:	Loyalty Service quality Perceived value Overall image
Online Access:	http://revistaselectronicas.ujaen.es/index.php/REE/article/view/911/1201

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