Análisis de los modelos de marketing ambiental.
The objective of this work is revising the reported literature in the state of art on environmental marketing and to describe those models which study consumer behavior which have found sustainable empirical evidence. After an extensive revision in all the international information banks, it were fo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del Rosario
2010-05-01
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| Series: | Universidad y Empresa |
| Subjects: | |
| Online Access: | http://revistas.urosario.edu.co/index.php/empresa/article/view/963 |