Change management in the process of implementing new products. Economic and social perspective

Objectives The main purpose of the paper is to present the role and importance of change management in the process of introducing new products to the market. Material and methods Methods include various types of analysis, expert opinion, statistical data and scientific documents used in social rese...

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Bibliographic Details
Main Authors: Olena Ivashko, Wińczysław Jastrzębski
Format: Article
Language:English
Published: Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi 2022-11-01
Series:Journal of Modern Science
Subjects:
Online Access:https://www.jomswsge.com/Change-management-in-the-process-of-implementing-new-products-Economic-and-social,156774,0,2.html