Value generation for customers of industrial products. Case study of metal double-layer polypropylene bioriented laminate to package food Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos
This article presents the qualitative stage of a procedure that aims to determine the Client Perceived Value (CPV) of an industrial product. The result of this study is the definition of the characteristics that final users take into account to select their suppliers. The evaluation was based on the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad EAFIT
2011-06-01
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| Series: | AD-minister |
| Subjects: | |
| Online Access: | http://publicaciones.eafit.edu.co/index.php/administer/article/view/812 |