Translation Strategies from Target Culture Perspective: An Analysis of English and Chinese Brands Names
As a crucial communication material, the brand name exhibits its growing importance in the worldwide communication. It is a special text with a strong function and a clear persuasive purpose. This paper aims to explore the translation strategy and methods of English brand names from the perspective...
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| Format: | Article |
| Language: | English |
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Lasting Impressions Press
2017-03-01
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| Series: | International Journal of English Language and Translation Studies |
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| Online Access: | http://www.eltsjournal.org/archive/value5%20issue1/3-5-1-17.pdf |