The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club

The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club

This study aimed to determine the effect of perceived value and team identification on the purchase intention of licensed merchandise for the PERSIB Bandung football club. The measurement model used in this study is a data analysis method using Smart PLS 3.0 software. Partial Least Square (PLS) is...

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Bibliographic Details
Main Authors: Krisna Adhitia Nugraha, Rita Komaladewi, Thomas Budhyawan
Format: Article
Language:English
Published: Fakultas Tarbiyah Institut Agama Islam Sunan Giri Ponorogo 2023-08-01
Series:Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme
Subjects:
Licensed Merchandise
Perceived Value
Purchase Intention
Team Identification
Online Access:https://ejournal.insuriponorogo.ac.id/index.php/scaffolding/article/view/3397

Internet

https://ejournal.insuriponorogo.ac.id/index.php/scaffolding/article/view/3397

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