The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club
This study aimed to determine the effect of perceived value and team identification on the purchase intention of licensed merchandise for the PERSIB Bandung football club. The measurement model used in this study is a data analysis method using Smart PLS 3.0 software. Partial Least Square (PLS) is...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Fakultas Tarbiyah Institut Agama Islam Sunan Giri Ponorogo
2023-08-01
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| Series: | Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme |
| Subjects: | |
| Online Access: | https://ejournal.insuriponorogo.ac.id/index.php/scaffolding/article/view/3397 |
| _version_ | 1797754257131175936 |
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| author | Krisna Adhitia Nugraha Rita Komaladewi Thomas Budhyawan |
| author_facet | Krisna Adhitia Nugraha Rita Komaladewi Thomas Budhyawan |
| author_sort | Krisna Adhitia Nugraha |
| collection | DOAJ |
| description |
This study aimed to determine the effect of perceived value and team identification on the purchase intention of licensed merchandise for the PERSIB Bandung football club. The measurement model used in this study is a data analysis method using Smart PLS 3.0 software. Partial Least Square (PLS) is a statistical method of Structural Equation Modeling (SEM) based on variance designed to solve multiple regression. This research uses a quantitative approach with a descriptive research type. The data collected is primary data obtained through distributing questionnaires and secondary data obtained through research journals and scientific books. Data collection techniques use the distribution of Google Forms online. In this study, the population is infinite or infinite, where the number of individuals cannot be known with certainty. The population that is the focus of this research is the Persib Bandung club fans spread across various regions in Indonesia. The technique for calculating the minimum number of samples in the SEM model refers to the calculation of Hair et al. (1987), which uses multiplication of the number of indicators multiplied by five so that the minimum total sample used is 120 respondents. The research sample used is Persib Bandung football club fans who have visited the official store. The study results show that perceived value and team identification positively affect the community's purchase intention of licensed merchandise for the PERSIB Bandung football club.
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| first_indexed | 2024-03-12T17:29:56Z |
| format | Article |
| id | doaj.art-b033ffe829374d36a6d4d53290acb208 |
| institution | Directory Open Access Journal |
| issn | 2656-4548 2656-4491 |
| language | English |
| last_indexed | 2024-03-12T17:29:56Z |
| publishDate | 2023-08-01 |
| publisher | Fakultas Tarbiyah Institut Agama Islam Sunan Giri Ponorogo |
| record_format | Article |
| series | Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme |
| spelling | doaj.art-b033ffe829374d36a6d4d53290acb2082023-08-05T03:22:45ZengFakultas Tarbiyah Institut Agama Islam Sunan Giri PonorogoScaffolding: Jurnal Pendidikan Islam dan Multikulturalisme2656-45482656-44912023-08-015210.37680/scaffolding.v5i2.3397The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib ClubKrisna Adhitia Nugraha0Rita Komaladewi1Thomas Budhyawan2Universitas Padjadjaran Bandung; IndonesiaUniversitas Padjadjaran Bandung; IndonesiaUniversitas Padjadjaran Bandung; Indonesia This study aimed to determine the effect of perceived value and team identification on the purchase intention of licensed merchandise for the PERSIB Bandung football club. The measurement model used in this study is a data analysis method using Smart PLS 3.0 software. Partial Least Square (PLS) is a statistical method of Structural Equation Modeling (SEM) based on variance designed to solve multiple regression. This research uses a quantitative approach with a descriptive research type. The data collected is primary data obtained through distributing questionnaires and secondary data obtained through research journals and scientific books. Data collection techniques use the distribution of Google Forms online. In this study, the population is infinite or infinite, where the number of individuals cannot be known with certainty. The population that is the focus of this research is the Persib Bandung club fans spread across various regions in Indonesia. The technique for calculating the minimum number of samples in the SEM model refers to the calculation of Hair et al. (1987), which uses multiplication of the number of indicators multiplied by five so that the minimum total sample used is 120 respondents. The research sample used is Persib Bandung football club fans who have visited the official store. The study results show that perceived value and team identification positively affect the community's purchase intention of licensed merchandise for the PERSIB Bandung football club. https://ejournal.insuriponorogo.ac.id/index.php/scaffolding/article/view/3397Licensed MerchandisePerceived ValuePurchase IntentionTeam Identification |
| spellingShingle | Krisna Adhitia Nugraha Rita Komaladewi Thomas Budhyawan The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Licensed Merchandise Perceived Value Purchase Intention Team Identification |
| title | The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club |
| title_full | The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club |
| title_fullStr | The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club |
| title_full_unstemmed | The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club |
| title_short | The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club |
| title_sort | influence of perceived value and team identification on purchase intention licensed merchandise persib club |
| topic | Licensed Merchandise Perceived Value Purchase Intention Team Identification |
| url | https://ejournal.insuriponorogo.ac.id/index.php/scaffolding/article/view/3397 |
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