The effect of brand assets on firm value and credit ratings – Evidence from Korea

The effect of brand assets on firm value and credit ratings – Evidence from Korea

This study aims to empirically analyze the impact of brand assets, a company’s core competency, on firm value and credit ratings using companies listed on the KOSPI and KOSDAQ from 2011 to 2019. We also investigate the moderating effect of a firm’s life cycle on the impact of brand assets on firm va...

Full description

Bibliographic Details
Main Authors: Mi-Young Shin, Kyunbeom Jeong
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Brand assets
firm value
credit ratings
firm life cycle
Sandra Alves, Higher Institute of Accounting and Administration, University of Aveiro, Portugal
Business, Management and Accounting
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2380356

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2380356

Similar Items