SOFTWARE RETAILERS FROM BRAŞOV AND THE ONLINE STORES
This paper presents the factors that influence the online marketing strategies of software vendors from Braşov County. An analysis of the software retailers’ attitudes from Braşov regarding online marketing and advertising was made. A survey among vendors from Braşov was undertaken and the results...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2012-01-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2012-secondpart/17-12-2-12-FFF.pdf |