The Influence of Activity, Interest, Opinion (AIO), and Price Perception on the Decision to Watch a Film in the Cinema
This research was conducted because of a shift and decline in audience interest in watching films at the Puri XXI cinema after the emergence of competitors in West Jakarta. These changes are influenced by factors such as lifestyle and price perception. This research aims to examine the relationship...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-03-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/4735 |