REPRESENTASI IDIOM BUDAYA LOKAL DALAM IKLAN ROKOK DI TELEVISI

Local culture, as the cultural heritage of a nation, was originally adhered to and believed to be a set of rules and norms to be upheld in traditional community life. In a traditional community, individuals tend not to have many choices through which they can formulate their identity, and are inclin...

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Bibliographic Details
Main Author: Yayan Suherlan
Format: Article
Language:Indonesian
Published: Institut Seni Indonesia Surakarta 2016-01-01
Series:Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni
Online Access:https://jurnal.isi-ska.ac.id/index.php/dewaruci/article/view/933