The potential of location-based gamification apps for promoting Sofia as a tourist destination
The main aim of the research is to identify the potential of location-based gamification apps for promoting tourist destinations. The specific goal is to investigate and evaluate the existing gamified apps for Sofia and reveal their potential as a marketing tool for enhancing the capital as a touris...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2021-06-01
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| Series: | Tourism |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/9937 |