Decoding Click-Through Rate's Role in Shopee Marketplace Shopping Choices
Millions of MSMEs conduct transactions through Shopee. But in reality, even though MSME players have sold their products through digital platforms, not all MSMEs are successful in selling through these platforms. This study aims to ascertain the impact of Click-Through Rate (CTR) on online buying c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
cita konsultindo
2023-11-01
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| Series: | Asian Journal of Management, Entrepreneurship and Social Science |
| Subjects: | |
| Online Access: | http://www.ajmesc.com/index.php/ajmesc/article/view/527 |