The Effect of Mobile Shopping Applications Usage Experience on Customers’ WOM Intentions and Shopping Effectiveness
Mobile shopping context has affected marketing and sales strategies dramatically. Businesses should be technologically oriented to reach mobile consumers effectively and observe their shopping behaviors. Consumers like to share their comments about their mobile shopping experience through social med...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Mustafa Süleyman ÖZCAN
2018-12-01
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| Series: | İtobiad |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/600340 |