DO THE RIGHT THING”: INNOVATION DIFFUSION AND RISK DIMENSIONS IN THE PASSAGE FROM CONVENTIONAL TO ORGANIC AGRICULTURE

Risk is quintessential in agricultural activities and the introduction of innovation in a farm always implies additional risks difficult to quantify and identify in advance. Surely farm’s internal and external sources of risk or kind of activities determine a complex entrepreneurial scenario but als...

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Bibliographic Details
Main Authors: Carmelo CANNARELLA, Valeria PICCIONI
Format: Article
Language:Bulgarian
Published: University of Zagreb, Faculty of Agriculture 2010-10-01
Series:Journal of Central European Agriculture
Subjects:
Online Access:http://jcea.agr.hr/articles/831_DO_THE_RIGHT_THING_INNOVATION_DIFFUSION_AND_RISK_DIMENSIONS_IN_THE_PASSAGE_FROM_CONVENTIONAL_TO_ORGANIC_AGRICULTURE_en.pdf