Marketing and Brand Design of Destination Experiences: The Role of ICT
The proliferation of Information and Communication Technologies (ICT) with particular emphasis on internet have been rapidly adapted to tourism, where new opportunities for design and marketing strategies for destinations are being explored in both physical and virtual environments. Furthermore, the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre for Tourism, Sustainability and Well-being - CinTurs; University of Algarve
2014-09-01
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| Series: | Journal of Spatial and Organizational Dynamics |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_3_2014/article1.pdf |