Marketing and Brand Design of Destination Experiences: The Role of ICT
The proliferation of Information and Communication Technologies (ICT) with particular emphasis on internet have been rapidly adapted to tourism, where new opportunities for design and marketing strategies for destinations are being explored in both physical and virtual environments. Furthermore, the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre for Tourism, Sustainability and Well-being - CinTurs; University of Algarve
2014-09-01
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| Series: | Journal of Spatial and Organizational Dynamics |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_3_2014/article1.pdf |
| _version_ | 1818013409718829056 |
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| author | Dora Agapito António Lacerda |
| author_facet | Dora Agapito António Lacerda |
| author_sort | Dora Agapito |
| collection | DOAJ |
| description | The proliferation of Information and Communication Technologies (ICT) with particular emphasis on internet have been rapidly adapted to tourism, where new opportunities for design and marketing strategies for destinations are being explored in both physical and virtual environments. Furthermore, the process of designing strong brands and facilitating positive and memorable experiences are central activities concerning destinations aiming
to become more competitive. Accordingly, Destinations Marketing Organizations (DMOs) are now exploring ICT and new forms of human interactions with a view to offer new opportunities for visitors to engage in the process of co-creating enhanced destination experiences in a technology-based environment. Considering that ICT both contribute to the process of designing innovative destination experiences and support enhanced individuals’ experiences before, during and after the trip, the purpose of this paper is to explore the role of ICT in the marketing and brand design of destination experiences. |
| first_indexed | 2024-04-14T06:32:48Z |
| format | Article |
| id | doaj.art-b072d7867c874d6d8c77e4edab5088c0 |
| institution | Directory Open Access Journal |
| issn | 2183-1912 |
| language | English |
| last_indexed | 2024-04-14T06:32:48Z |
| publishDate | 2014-09-01 |
| publisher | Research Centre for Tourism, Sustainability and Well-being - CinTurs; University of Algarve |
| record_format | Article |
| series | Journal of Spatial and Organizational Dynamics |
| spelling | doaj.art-b072d7867c874d6d8c77e4edab5088c02022-12-22T02:07:34ZengResearch Centre for Tourism, Sustainability and Well-being - CinTurs; University of AlgarveJournal of Spatial and Organizational Dynamics2183-19122014-09-01II3201216Marketing and Brand Design of Destination Experiences: The Role of ICTDora Agapito0António Lacerda1University of AlgarveUniversity of AlgarveThe proliferation of Information and Communication Technologies (ICT) with particular emphasis on internet have been rapidly adapted to tourism, where new opportunities for design and marketing strategies for destinations are being explored in both physical and virtual environments. Furthermore, the process of designing strong brands and facilitating positive and memorable experiences are central activities concerning destinations aiming to become more competitive. Accordingly, Destinations Marketing Organizations (DMOs) are now exploring ICT and new forms of human interactions with a view to offer new opportunities for visitors to engage in the process of co-creating enhanced destination experiences in a technology-based environment. Considering that ICT both contribute to the process of designing innovative destination experiences and support enhanced individuals’ experiences before, during and after the trip, the purpose of this paper is to explore the role of ICT in the marketing and brand design of destination experiences.http://www.cieo.pt/journal/J_3_2014/article1.pdfTourist ExperiencesDestinations Experiences MarketingBrand DesignICT |
| spellingShingle | Dora Agapito António Lacerda Marketing and Brand Design of Destination Experiences: The Role of ICT Journal of Spatial and Organizational Dynamics Tourist Experiences Destinations Experiences Marketing Brand Design ICT |
| title | Marketing and Brand Design of Destination Experiences: The Role of ICT |
| title_full | Marketing and Brand Design of Destination Experiences: The Role of ICT |
| title_fullStr | Marketing and Brand Design of Destination Experiences: The Role of ICT |
| title_full_unstemmed | Marketing and Brand Design of Destination Experiences: The Role of ICT |
| title_short | Marketing and Brand Design of Destination Experiences: The Role of ICT |
| title_sort | marketing and brand design of destination experiences the role of ict |
| topic | Tourist Experiences Destinations Experiences Marketing Brand Design ICT |
| url | http://www.cieo.pt/journal/J_3_2014/article1.pdf |
| work_keys_str_mv | AT doraagapito marketingandbranddesignofdestinationexperiencestheroleofict AT antoniolacerda marketingandbranddesignofdestinationexperiencestheroleofict |