How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities

How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities

This study compares the direct and indirect effects of corporate social responsibility (CSR) on brand equity and brand loyalty between public and private universities. Additionally, this study compares the direct effect of CSR on brand reputation; brand reputation on brand equity and loyalty; and th...

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Bibliographic Details
Main Authors: Poh Ling Tan, S. Mostafa Rasoolimanesh, Govindaraju Manickam
Format: Article
Language:English
Published: Elsevier 2022-04-01
Series:Heliyon
Subjects:
Corporate social responsibility (CSR)
Brand loyalty
Brand equity
Brand reputation
Higher education
Private universities
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844022005540

Internet

http://www.sciencedirect.com/science/article/pii/S2405844022005540

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