Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More
The consumer perceived value construct is a very important component in the consumer value literature and it has been identified as one of the most important measures for gaining a competitive advantage. All its consequences can be combined in a construct, defined as consumer behavior. The present a...
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| Format: | Article |
| Language: | English |
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EconJournals
2015-12-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32086/355093?publisher=http-www-cag-edu-tr-ilhan-ozturk |