Psicologia e marketing: da parceria à crítica
This study aims at presenting the historical relationship between Psychology and Marketing using two approaches: reclaiming the history of marketing thought and the importance psychological studies has had in its constitution; and weaving the construction of consumer history which engaged both subje...
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| Format: | Article |
| Language: | English |
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Universidade Federal do Rio de Janeiro
2008-01-01
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| Series: | Arquivos Brasileiros de Psicologia |
| Online Access: | http://www.redalyc.org/articulo.oa?id=229017549013 |