Psicologia e marketing: da parceria à crítica
This study aims at presenting the historical relationship between Psychology and Marketing using two approaches: reclaiming the history of marketing thought and the importance psychological studies has had in its constitution; and weaving the construction of consumer history which engaged both subje...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Rio de Janeiro
2008-01-01
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| Series: | Arquivos Brasileiros de Psicologia |
| Online Access: | http://www.redalyc.org/articulo.oa?id=229017549013 |
| _version_ | 1811329282853568512 |
|---|---|
| author | Isleide Arruda Fontenelle |
| author_facet | Isleide Arruda Fontenelle |
| author_sort | Isleide Arruda Fontenelle |
| collection | DOAJ |
| description | This study aims at presenting the historical relationship between Psychology and Marketing using two approaches: reclaiming the history of marketing thought and the importance psychological studies has had in its constitution; and weaving the construction of consumer history which engaged both subjects. It must be understood as a political project to the development of a new mentality, when psychology and marketing are actors and products in a new culture development. The focus is the American society, which is paradigmatic in creating a consumption society and also in spreading the bibliography about it. Concluding, we suggest a critical reflection upon the history of this relationship. It is related to a critical Psychology, presents in The Frankfurt School studies, in which marketing is the research object as for to understand a kind of social development and be critical about it. |
| first_indexed | 2024-04-13T15:41:03Z |
| format | Article |
| id | doaj.art-b09109b7c5134260a292a099f1c800dc |
| institution | Directory Open Access Journal |
| issn | 0100-8692 1809-5267 |
| language | English |
| last_indexed | 2024-04-13T15:41:03Z |
| publishDate | 2008-01-01 |
| publisher | Universidade Federal do Rio de Janeiro |
| record_format | Article |
| series | Arquivos Brasileiros de Psicologia |
| spelling | doaj.art-b09109b7c5134260a292a099f1c800dc2022-12-22T02:41:08ZengUniversidade Federal do Rio de JaneiroArquivos Brasileiros de Psicologia0100-86921809-52672008-01-01602143157Psicologia e marketing: da parceria à críticaIsleide Arruda FontenelleThis study aims at presenting the historical relationship between Psychology and Marketing using two approaches: reclaiming the history of marketing thought and the importance psychological studies has had in its constitution; and weaving the construction of consumer history which engaged both subjects. It must be understood as a political project to the development of a new mentality, when psychology and marketing are actors and products in a new culture development. The focus is the American society, which is paradigmatic in creating a consumption society and also in spreading the bibliography about it. Concluding, we suggest a critical reflection upon the history of this relationship. It is related to a critical Psychology, presents in The Frankfurt School studies, in which marketing is the research object as for to understand a kind of social development and be critical about it.http://www.redalyc.org/articulo.oa?id=229017549013 |
| spellingShingle | Isleide Arruda Fontenelle Psicologia e marketing: da parceria à crítica Arquivos Brasileiros de Psicologia |
| title | Psicologia e marketing: da parceria à crítica |
| title_full | Psicologia e marketing: da parceria à crítica |
| title_fullStr | Psicologia e marketing: da parceria à crítica |
| title_full_unstemmed | Psicologia e marketing: da parceria à crítica |
| title_short | Psicologia e marketing: da parceria à crítica |
| title_sort | psicologia e marketing da parceria a critica |
| url | http://www.redalyc.org/articulo.oa?id=229017549013 |
| work_keys_str_mv | AT isleidearrudafontenelle psicologiaemarketingdaparceriaacritica |