Technology Standardization for Innovation: How Google Leverages an Open Digital Platform
The aim of this study is to investigate firms’ strategies for developing and diffusing technology standards while maintaining a consensus with competitors in their industry. We conducted a case study of information technology (IT) standardization and analysed how Google drives the development and di...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-10-01
|
Series: | Information |
Subjects: | |
Online Access: | https://www.mdpi.com/2078-2489/12/11/441 |