Technology Standardization for Innovation: How Google Leverages an Open Digital Platform

The aim of this study is to investigate firms’ strategies for developing and diffusing technology standards while maintaining a consensus with competitors in their industry. We conducted a case study of information technology (IT) standardization and analysed how Google drives the development and di...

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Bibliographic Details
Main Authors: Yoshiaki Fukami, Takumi Shimizu
Format: Article
Language:English
Published: MDPI AG 2021-10-01
Series:Information
Subjects:
Online Access:https://www.mdpi.com/2078-2489/12/11/441