Improvement of Tourists Satisfaction According to Their Non-Verbal Preferences Using Computational Intelligence

In the tourism industry it is common that the information obtained from customers can be varied, dispersed, and with high volumes of data. In this context, the automatic analysis of information has been proposed through electronic customer relationship management, which refers to marketing activitie...

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Bibliographic Details
Main Authors: Claudia C. Tusell-Rey, Ricardo Tejeida-Padilla, Oscar Camacho-Nieto, Yenny Villuendas-Rey, Cornelio Yáñez-Márquez
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/11/6/2491