Audience Generated Content Management - Live Streamers’ Strategies to Overcome Unwanted Donations

While studies of live video streaming focus primarily on donations from an economic perspective and streamers’ endorsement of donations, our study draws attention to the phenomenon of unwanted content, particularly in the context of donations. The paper examines the behavior of gaming live streamer...

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Bibliographic Details
Main Authors: Barbara Cyrek, Malwina Popiołek
Format: Article
Language:English
Published: Universidad de Navarra 2024-06-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/45284